89%
expect owners to respond to reviews.
A free look at the work
Get 3 free sample replies to your own reviews
Tell us your business name, town and email. We will look up your public Google reviews and email you three sample replies, written as if they were going on your profile. Nothing is posted to Google.
Why replies matter
Your reputation matters.
People often read your replies before they book. An unanswered review can put someone off. A careful reply shows how you look after your customers — especially when a visit was not perfect.
80%
are more likely to use a business that responds to all reviews.
50%
are put off by generic, templated replies.
+16.4%
higher profile conversion when a business responds to 100% of reviews.
Sources: BrightLocal Local Consumer Review Survey 2026 (1,002 US consumers). SOCi State of Google Reviews 2022 (31,000 Google profiles), for the conversion figure.
Good reviews deserve a thank you
A short, genuine reply makes a 5-star visit feel noticed, and gives the next person a sense of how you treat people.
Mixed and bad reviews need care
A calm, specific response can take the heat out of a complaint and shows you take it seriously — without a long evening at the inbox.
You stay in charge
Start with approval on every draft if you like. Nothing is posted in your name until you are happy, and you can change this later.
The difference
Same review, two different businesses.
This is what a customer sees while they decide between you and someone else. It is a made-up example, for illustration only — not from a real business or a real customer.
No reply
★★★★☆
“Lovely food and a warm welcome, but we waited a long time for the bill at the end. We’d still come back.”
No reply, still sitting there months later.
A kind reply
★★★★☆
“Lovely food and a warm welcome, but we waited a long time for the bill at the end. We’d still come back.”
Example reply
Thank you for coming in, and I’m sorry you waited so long for the bill — that isn’t the finish we want for a visit. I’ve shared this with the team. You’d be very welcome back, and we’ll make sure the end of the meal is as smooth as the start.
How it works
Four simple steps
No complicated setup. You tell us how you like to sound, then we handle the replies.
1
Tell us your voice
We agree a short brief: how formal you are, any phrases you like or avoid, and whether you want to approve replies before they go live.
2
Add us as a manager
You add us as a manager on your Google Business Profile. We never ask for your password, and you can remove us in two clicks.
3
We clear the backlog, then keep up
Your backlog of unanswered older reviews is replied to in your first month, included in the price. After that, every new review is answered within 24 hours, every day, in your voice. Good reviews get a genuine thank you. Tougher ones get a calm, helpful response.
4
You approve, if you want
If you have asked to check replies first, we send the draft to you. Nothing is posted until you say so. You can change this at any time.
Difficult reviews
Bad reviews handled with care
A calm reply can take the heat out of a complaint, and shows the next person how you look after people when a visit was not perfect.
You see it first
Any review of 1 to 3 stars is never answered without you seeing it first. We contact you before replying.
Calm, careful wording
Replies stay calm, apologise without admitting fault, and invite the customer to get in touch.
Examples
The sort of replies we write
These are made-up example reviews and replies, for illustration only. They are not from a real business or a real customer.
★★★★★
Example review
“Lovely flat white and the staff were so friendly. We’ll be back at the weekend.”
Example reply
Thank you so much — we’re delighted you enjoyed your visit. A warm welcome whenever you’re next in, and we’ll have the kettle on.
★★★☆☆
Example review
“The food was really good, but we waited quite a while for our starters and it put a bit of a dampener on the evening.”
Example reply
Thank you for taking the time to tell us, and we’re sorry the wait for starters spoilt part of your evening. We’ve shared this with the team. We’d love the chance to welcome you back and get it right.
★★☆☆☆
Example review
“I was ten minutes late and they couldn’t fit me in. Very frustrating after travelling across town.”
Example reply
We’re sorry that was frustrating, especially after you’d travelled over. We keep tight appointment times so the next client isn’t kept waiting, but we know that’s disappointing when plans slip. Please get in touch and we’ll do our best to find you a new time that works.
Pricing
One simple price
£49 a month
First month free for the first five clients
- Unlimited replies on one Google profile
- Every new review answered within 24 hours, every day
- Replies in your voice
- We never need your password
- Optional approval before anything is posted
- We contact you before replying to anything under 3 stars
- Your backlog of unanswered reviews cleared in the first month
- A free printable QR card for your counter, so happy customers can leave a review. It follows Google’s rules: no incentives, no fake reviews
- Cancel any time, no contract
No long contracts
Pay monthly. You can cancel at any time, and there is no tie-in period. The first-month offer is for the first five clients only, and then the usual £49 a month applies.
Your unanswered older reviews are replied to in the first month, included in the price. After that, every new review is answered within 24 hours, every day.
We also include a free printable QR card for your counter, so happy customers can leave a review. It follows Google’s rules: no incentives, and no fake reviews.
If you would like to see how the replies sound for your business first, use the form and we can talk it through.
FAQ
Common questions
What if I want to check replies first?
That’s fine, and many people prefer it to start with. We send you each draft and nothing is posted until you approve it. You can switch this on or off whenever you like.
Can I cancel at any time?
Yes. It is a monthly service with no contract and no tie-in. You can cancel whenever you want, and you will not be billed for the following month.
Who is this for?
Restaurants, cafés, salons and other small businesses, wherever they are, that want every Google review answered, without spending the evening on it themselves.
Will the replies sound like me?
That’s the point of the brief in step one. We write in your tone, use the words you like, and avoid the ones you don’t. If a draft isn’t quite right, you can ask us to adjust it.
Do I have to give you my Google password?
No. You add us as a manager on your Google Business Profile. We never ask for your password, and you can remove us in two clicks.
Do you need my password?
No. We never ask for your password. You add us as a manager on your Google Business Profile, and you can remove us in two clicks.
What about bad reviews?
Any review of 1 to 3 stars is never answered without you seeing it first. We contact you before replying. Replies stay calm, apologise without admitting fault, and invite the customer to get in touch.
Can I stop any time?
Yes. It is a monthly service with no contract and no tie-in. You can stop whenever you want, and you will not be billed for the following month.
Do you use AI?
Every reply is checked before it goes out.
Contact
Say hello
Tell us a little about your business and we’ll come back to you.
Email: hello@kindreply.co.uk
Privacy note: we will only use the details you give us to reply to your enquiry. If you tick the optional box above, we may also use your email to send occasional messages about Kind Reply Co. We will not sell your details or pass them on for others to market to you. To get in touch another way, email hello@kindreply.co.uk.